Regulation is written for how people are assumed to behave. CGHA measures how they behave in fact. Across gambling, food, and appetite more broadly, this programme combines original US and UK survey data with market analysis to establish how consumers respond to intervention, how firms adapt, and which unintended consequences follow.

RESEARCH

POLICY PAPER

The House Always Wins

September 2026 · Evidence from sportsbook accounts and a real-time field study shows that loss chasing can be detected as it unfolds, while broad advance restrictions based on VIP status are poorly supported.

SURVEY PAPER

Internet Sports Gambling, System Legitimacy, and Managed Risk

June 2026 · Evidence from Montgomery County, PA (n=654): concern about addiction is widespread and trust in operators is low, yet support for legalization and participation remain substantial.

ISSUE PAPER

Markets Without Pause

May 2026 · On continuous, frictionless betting markets and what the removal of natural stopping points means for consumers and regulators.

CURRENT PROJECTS

US Gambling Survey (Montgomery County, PA)

UK Gambling Survey

Acceptable Addiction Project

Consumer Choice Studies

SURVEYS & DATA

Internet Sports Gambling Survey

n = 654 · 2026 · PUBLISHED

UK Gambling Survey

Fieldwork complete · REPORT FORTHCOMING

MEDIA & ANALYSIS

Appearances in this area will be listed here as they occur. Media archive →

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The House Always Wins

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